Identity. Made visible.
Your personal brand.
+ Style power codes.
+ Color DNA.
+ Wardrobe.
+ Aligned.
Begin the work of expressing who you are clearly and coherently. Re-connect with your inner sense of beauty, become design-fluent and build a wardrobe that tells your story.
If you’re ready to take authorship of how you are seen, this is where you begin.
Why style feels confusing.
Most style frustration is built on two false ideas:
1. That more clothes create better style. But in reality, excess creates mental drain. Style comes from coherence.
2. That someone else can give you taste. But your sense of taste lives in your brain. It cannot be outsourced.
When these myths drive your wardrobe, disconnection follows. Style fails when identity and expression are no longer aligned.
Understand what actually causes style confusion.
“I can now use the power of consistent choices to express who I am so people get it.”
Archetype Duo Passionate & Hero
DELPHINE MOUSSEAU
Board member.
EX VP @Zalando
E-commerce Expert.
University Of Applied Science Berlin student’s say
Story-led Personal Branding + Design Fluency
Lisa’s course should be compulsory for every design student. I am now able to clearly articulate my own design language, needs and goals. Thank you!
Jorina Hansen,
Communication Design
I wish I had taken Lisa’s course much earlier in my studies. Her framework empowered us to explore the core ideals behind our work. Her fabulous way of cheering us on, pushed us to go deeper while always making us feel safe.
Florian Schmuck, Fashion Design
Lisa’s course was one of the most personally enriching classes I have taken in my studies. I highly recommend it to anyone in design.
Isabella Schneider
Communication Design
A clear method:
The Story-to-Wardrobe Framework
The Story-to-Wardrobe Framework is a guided learning process.
It begins by unlocking your personal brand — clarifying identity, meaning, and direction.
From there, it helps you reconnect with your inner sense of taste and beauty.
You then learn the grammar of design — line, proportion, contrast, color, texture, and material — so you can consciously translate your identity into style and wardrobe choices.
The goal is not a prescribed look, but the ability to see, choose, and build your wardrobe with clarity and authorship.
"Lisa trained my eye to read aesthetics like an artist. Now my wardrobe narrative is focused, honest, and deeply expressive."
Archetype Duo
Rebel & Hero
LOLO DIEGO
Storyteller. Writer. Director. Actor on Netflix.
Lisa Pippus is the pioneer of style as a personal visual language.
Her work reframes style away from fashion, trends and consumption toward identity, coherence, and aesthetic intelligence. Clients often arrive overwhelmed by closets full of clothes but unclear about who they want to express.
Rather than telling people what to wear, Lisa teaches how to reconnect with your built-in sense of taste, learn the grammar of design and translate identity into visual expression.
This means moving beyond quick fixes toward lasting understanding.
Her work supports people in moving from imitation and accumulation to clarity, coherence, and authorship. The process builds confidence in making style choices that truly feel like themselves.
Learn how the Story-to-Wardrobe Framework works.
