Decode and use style.

Creative Leaders become:
Visually coherent on special ocassions and everyday.
Seen, heard, and valued consistently.

Style Professionals identify:
Their own and clients’ aesthetic direction.
The unique aesthetic language of their product/service.

Offer and pricing:
creative leaders

€1499 — 6 live zoom coaching hours

Offer and pricing:
style professionals

€2899 — 12 live zoom coaching hours

The Aesthetic Language System™

Style anthropologist Natalia Lavrishna (@natlaurel) applies Lisa Maria Pippus’s Style Power Codes and Archetype Duo method in the Story-to-Wardrobe process.”
“Lisa’s 12 Style Power Codes are pure genius!”
— Natalia Lavrishina, Style Anthropologist @natlaurel.com

Modern Style Power Code in the approachability category. Each Style Power Codes is historically, culturally and socially referenced.

The Process

Delphine Mousseau color transformation showing personal brand expression through style using the Personal Brand + Style Lab method

We start by understanding how identity is currently expressed through visual choices — whether for an individual or a team.

Each person learns to recognise how their identity shows up through color, silhouette, texture, and shape, and how this influences perception in daily life and professional context.

From there, we refine visual language so it becomes more intentional, structured, and aligned with how people want to be seen and understood.

When working with style professional teams, this process also creates a shared visual language. Each member becomes aware of their own identity patterns, how they may project preferences into decision-making, and how this affects perception from clients and collaborators in real time.

This builds alignment between intention and interpretation, individually and collectively.

The Outcome

A structured visual system that creates clarity in expression and perception.

For individuals, this results in a coherent personal wardrobe and a clear sense of identity expression.

For teams, it creates shared awareness of visual communication, stronger alignment in aesthetic decision-making, and a clearer understanding of how clients perceive and respond to their work.

Example:
Delphine Mousseau’s wardrobe demonstrates this system in practice — 15 carefully selected pieces, 5 core colors, and up to 75 coherent outfit combinations, showing how structure creates clarity and ease.