Personal Style.
On your terms.

Want to get started start
defining your terms?
Take the free quiz.

I too struggled.

Lisa Maria Pippus

Until I defined my terms with a Style Script.

Even though I studied fashion in Toronto and Milan, and won prizes, I still I struggled to understand why some outfits worked. And others just didn’t. I was caught up in fashion and trends, and looked outside myself to find what belonged in my wardrobe.

But personal style starts with defining your terms from the inside out. Creating a Style Script of the personality strengths you want to make visible through clothing. When I developed my own Style Script, I could appreciate beauty without needing to own it. Because I had clear evaluation criteria to help my visual decision-making.

YOUR STYLE SCRIPT IS:
2 Style Directions (from the quiz)
3 unique words
4 Style Power Codes.

THE FIRST STEP OF MY METHOD.

The Style Script
1.2.3.4. formula

2 style directions. 3 words. 4 codes.
One style that is uniquely yours.

2 of 12 Style Directions ‍
your two personality
types visualised
X ‍
3 of 100 Personal Words
the unique values you
want to make visible

X ‍
4 of 12 Style Codes
the clothes that make
you visible on your terms

over 5 BILLION
Possible Style Scripts

Above images are AI representations.

WHY PERSONAL STYLE MATTERS.

What goals do you want your style to achieve?

✔ I want people to take me seriously.
To look confident and capable.

✔ I want clothes to reflect my authority.
To look like the leader I am or aspire to be.

✔ I want a recognisable personal style.
To be remembered for who I am.

✔ I want beauty and sophistication.
To choose and combine items well.

✔ I want agency as my body changes.
To make modern choices that suit me.

Some of these wishes sound familiar?

THE FIRST STEP OF MY METHOD.

Real people.
Real Style Scripts.

See their personalities come to life.

PERSONAL STYLE COACHING

The Iconic Outfit Coaching Package

Get an outfit that expresses you.

What’s included

PERSONAL COACHING SESSIONS
3 live one-to-one live Zoom sessions with detailed feedback on 21 outfits, homework between sessions, recording of each session.

PERSONAL RECOMMDATIONS
2-3 color recommendations and 3-4 clothing
items to develop and refine your Iconic Outfit.

STYLE GUIDE PDFs
12 Style Directions Language Guide
(108 pages)
12 Style Direction Imagery Postcards

(12 pages)
12 Style Power Codes Guide

(45 pages)
5 Dimensions of Power Signalling
(40 pages)
How to read Style Power Codes

(15 pages)

BONUS PDF
Intuitive Beauty.
Neuro-aesthtics and Style choices
30 pages

YOUR FINAL RESULT

YOUR ICONIC OUTFIT

A benchmark outfit that brings together your 2 Style Directions,
3 personal words and 4 Style Power Codes.
Developed, tested and refined
with your personal coach.

COMPLETE COACHING PACKAGE

745€

USER CASE STUDY

Develop, test, refine.

How clients achieve their iconic outfit.

DEVELOP
My client’s Citizen was visible in the soft, approachable garments. But prints with rounded lines were too sweet, lacking the structure and single color she needed for her Hero.

TEST
My client’s Hero has become visible with a single color and structure. Rust and beige for Citizen warmth. Her top is sensual but not her style language.

REFINE
Shorter sleeves for perfect fit. Button in jacket color for clarity. Her necklace adds a focal point. Beige sandals for relaxed Citizen counterpoint to Hero blazer.

AFTER THE ICONIC OUTFIT

The entire system.

The Visual Language System™ helps you make your own iconic choices.

Kenza Ait Si Abbou aesthetic identity expressing explorer and entertainer energy through rich bright muted colors, smooth textures, clear distinct lines, medium contrast and million-dollar energy
“I now own a small, sophisticated, versatile wardrobe.”
— Kenza Ait Si Abbou | Advisor to CEOs | Bestselling Author
Style anthropologist Natalia Lavrishna (@natlaurel) applies Lisa Maria Pippus’s Visual Language System™ to create coherent and recognisable aesthetic identities.
“Lisa’s 12 Style Power Codes are pure genius!”
— Natalia Lavrishina, Style Anthropologist @natlaurel.com
“Lisa’s system helped me analyse collections and make personal style decisions.”
— Geoffroy Lefebvre | Ex. CEO Yoox & Net-a-Porter
geoffroy-lefebvre-hero-sage-aesthetic.jpg