Every outfit sends a message.
Learn to master yours.

Because what you wear determines how truthfully and impactfully you show up.

A small versatile wardrobe filled with clothes you love and wear again and again starts with mastering your visual message.

Lisa Maria Pippus sitting at a desk with paints and visual boards, working on personal branding and style power codes

Decode style language

Authority, creativity, approachability, and physicality are visual signals, not personality traits. That is why the first step to authentic personal style is understanding the language and signals clothing sends. Knowing why some clothes read as authoritative, others as expressive, approachable or physically present, puts you in control of the signals you send.

Through the process, clients align aesthetics and identity to increase
personal authority .

"Lisa trained my eye to read aesthetics like an artist. Now my wardrobe narrative is focused, honest and deeply expressive."

LOLO DIEGO
Storyteller. Writer. Director.
Netflix.
Archetype Duo: Rebel & Hero

"I can now use the power of consistent coherent choices to express who I am so people get it."

DELPHINE MOUSSEAU
E-commerce Expert / Board Member/ Ex-VP Marketing Zalando
Archetype Duo: Passionate & Hero

"Lisa’s helped me elevate my style and understand how to educate others. She is an amazing teacher and mentor. Highly recommended!."

AURELIE BUSSON
Luxury Retail Leader
Brunello Cucinelli (Vail)
Archetype Duo: Magician & Innocent

STYLE MASTERY IS A JOURNEY

A 6-step learning journey that teaches you to express impact, beauty and authenticity.

Style mastery unfolds in stages.

Each step builds skill until choosing what to wear becomes fast, intuitive and on-brand to you.

Step one is Style Power Codes, then moves through personal branding, fabric and color mastery, proportions, and wardrobe planning.

Small versatile wardrobe organized by color, showing a cohesive and intentional clothing system

Break free from style myths.

You spent a lifetime believing experts, trends and retailers knew what suited you. . You outsourced your choices, followed the crowd, and overconsumed.

The Story-to-Wardrobe Framework is a paradigm shift. Built on science, archetypal branding, cinematic storytelling, and 25 years of real-world insights all woven with your personal story. It gives you the language to make powerful, beautiful aligned style choices.
And start owning your style confidently, intentionally authentically.

Because true style isn’t given. It’s created by you.

University Of Applied Science Berlin.
By applying the story-led personal branding and design fluency framework, students learn to see clearly, decide independently and articulate aesthetic authority.

Lisa’s course should be compulsory for every design student. I am now able to clearly articulate my own design language, needs and goals. Thank you!
Jorina Hansen,
Communication Design

I wish I had taken Lisa’s course much earlier in my studies. Her framework empowered us to explore the core ideals behind our work. Her fabulous way of cheering us on, pushed us to go deeper while always making us feel safe.
Florian Schmuck,
Fashion Design

Lisa’s course was one of the most personally enriching classes I have taken in my studies. I highly recommend it to anyone in design.
Isabella Schneider
Communication Design

Lisa Maria Pippus wearing green at a desk with NCS color system book and cards, applying color theory to wardrobe planning

Clear language leads to clear personal style.

When you have clear, rich and precise language to express who you are and what clothing communicates you are able to choose intentionally. And able to follow or break codes consciously. With fewer, smarter pieces, your presence becomes clear, memorable and true to who you are. That’s the power of personal clarity made visible.

Interview with
Lisa Maria Pippus & Judith van der Vliet
Learn about your built-in color expertise.

Discover how narrative-driven design and understanding your unique beauty response can transform your wardrobe into a meaningful expression of identity and sustainability.