You can have personal style.
And absolutely on your terms.

Start by identifying what your terms are.

Why I struggled with personal style after fashion school.

Lisa Maria Pippus

I learnt two of three personal style criteria.
But the starting point was missing.

I could create prize-winning fashion, but still struggled with my own personal style. I had learned Expressiveness and Coherence, but not the starting point, Hominess.

Each of the three personal style criteria has a different job:

1.Hominess — What feels like me?
2.Expressiveness — What inspires me?
3.Coherence — How to combine it clearly?

Personal style doesn't start when you open your closet in the morning, nor with a colour palette or with buying more clothes.
Personal style starts long before. With awareness of what is you.

That discovery is the foundation of the framework I have refined over 25 years. For myself and 1,000+ clients.
Hominess → Expressiveness → Coherence.
= Personal Style on your terms.

Lisa Maria Pippus beside a curated clothing rack, demonstrating personal style through Hominess, Expressiveness and Coherence.

Because men inherited coherence. Women got fashion expressiveness. No one got the starting point.

Why you need a
Personal Style Script.

Examples of the traditional men’s suit as a coherent formal style script.
Examples of a coherent casual menswear style script.

Since the early 1800s men have had a coherent script: the suit. When their clothing context changed, another script emerged. Women got choice: colour, line, shape and texture. But personal style requires Hominess, Expressiveness and Coherence. That’s in your
own Personal Style Script: 2 Style Directions + 3 unique-to-you words .

Examples of women expressing different personal styles through colour, line, shape and texture.

Over 8 million possible
Personal Style Scripts.
One is yours.

12 Style Directions create 66 possible Duos.
Each Style Direction has 50 words.
Choose 3 words: 2 from one Style Direction and 1 from the other.
= over 8 million possible Personal Style Script combinations.

Client examples showing different Personal Style Scripts created from two Style Directions and three unique-to-you words.

To be taken more seriously.
Express more beauty and craftsmanship.
Communicate more authority and visibility.
Develop a more individual professional identity.
Gain agency over how you dress as you get older.

What is your goal?

Just as your Personal Style Script is unique, so is your starting point.

There’s a gap between
your current style and your goal.

Does one of these describe you?

✓ I tried French chic formulas and want a more expressive outfit.

✓ I had my colors done and want to combine them in a fabulous outfit.

✓ I have a big day and need more impact and influence.

✓ I own a beautiful item and want to create a sophisticated outfit.

✓ My body or lifestyle has changed and I want a modern but still “me” look.

Jump-start your style journey towards your goal.

THE OUTFIT CONSULTATION.

Until now, when you sense an outfit isn’t working, you buy something new. Maybe it works. Maybe not. Without defining the result first, you have nothing to measure your choices against. I work like a costume designer on a film set. The desired result is defined in advance. Then we try things on until we achieve it.

After Session One, I propose 1–3 colour changes and 1–3 additional items to try. You buy the items, keep the price tags on and experiment with new combinations. I analyse the results against your Personal Style Script and identify what is working and what needs to change. You experiment again for Session Two. The change is precise as lifting a sleeve by 2 cm, choosing a muted rather than bold colour, or painting an earring to match your top or jacket.

You close the gap by testing
your personal style script.

Outfit Consultation before and after showing Citizen + Hero Style Directions and the Personal Style Criteria warm, bold and leadership applied to an outfit.

Before The Citizen was visible but the Hero was invisible.
After both Citizen and Hero are visible.

SESSION 2: Outfit Items + Color Proposal
Bold leadership is now visible because of the single color and structured lines. The warmth comes from changing black to beige and through the brick colour. The Passionate lace top is sensual, but not her script word. In her follow-up email she shortened sleeves to a harness the power of fit. New buttons matching jacket colour create clarity. Necklace is her version of a tie, allowing the eye to travel upward.

SESSION 1: Visible Citizen + Invisible Hero
My client’s Citizen was visible through soft, multi-color approachable garments. Prints with distinctly rounded lines communicated sweetness, which was not part of her script. Her outfit missed the structured lines and single color of the Hero.

Your Personal Style Script
puts you in charge.

Four client outfit examples showing different Personal Style Scripts created from two Style Directions and three unique-to-you words.

Your 14 outfits are analysed against your criteria.
And those criteria determine the recommendations you receive.

Above images are AI representations.

What you receive in
The Outfit Consultation

Prior to the session
Discover what your two Style Directions mean to you. Use the 113-page Style Directions Guide and 108-image Imagery Guide to connect your strengths and words to colour, line, shape and texture. Then define the 3 words that become your Personal Style Script.

Session one: 45 minutes
I analyse 7 outfits against your Personal Style Script to identify what is already visible and what is missing. You receive a concrete outfit-item and colour proposal, the 12 Style Power Codes Guide, homework and the session recording.

Session two: 45 minutes
I analyse 7 new outfits against your Script and the homework you received in Session 1. I review your 4 Style Power Code choices and, against these added criteria, refine the colour, line, shape and texture until your three words are visibly expressed in one coherent outfit. You receive the session recording.

Follow-up
An email with a jpeg of your final outfit version to double-check it fully aligns with your Personal Style Script.

Your Personal Style Script. Made visible in one outfit. On your terms.

2×45 minutes · €499

After your Outfit Consultation continue.

Learn to make outfit choices yourself.

Continue through the other levels of the Visual Language System™ :
Style Power Codes, Gravitas-Charisma Matrix, Colour dna, Proportion, Key Items Wardrobe Planning.

Style anthropologist Natalia Lavrishna (@natlaurel) applies Lisa Maria Pippus’s Visual Language System™ to create coherent and recognisable aesthetic identities.
“Lisa’s 12 Style Power Codes are pure genius!”
— Natalia Lavrishina, Style Anthropologist @natlaurel.com
Kenza Ait Si Abbou aesthetic identity expressing explorer and entertainer energy through rich bright muted colors, smooth textures, clear distinct lines, medium contrast and million-dollar energy
“I now own a small, sophisticated and versatile wardrobe.”
— Kenza Ait Si Abbou | Advisor to CEOs | Bestselling Author
geoffroy-lefebvre-hero-sage-aesthetic.jpg
“Lisa’s system changed the way I analyse collections and make personal style decisions.”
— Geoffroy Lefebvre | Ex. CEO Yoox & Net-a-Porter

Lisa Maria Pippus & Judith van der Vliet on color.

Discover how narrative-driven design and understanding your unique beauty response can transform your wardrobe into a meaningful expression of identity and sustainability.