Style is a language you can learn.

You can have personal style. On your terms.

The Style Directions quiz is how you start defining your terms.

I struggled with style.

Lisa Maria Pippus

Until I defined my own terms with a Style Script.

Even though I studied fashion in Toronto and Milan, and won prizes, I still I struggled to understand why some outfits worked. And others just didn’t. I was caught up in fashion and trends, and looked outside myself to find what belonged in my wardrobe.

But personal style starts with defining your terms from the inside out. Creating a Style Script of the personality strengths you want to make visible through clothing.

Your Style Script is a combination of 2 style directions from the quiz and 3 unique-to-you adjectives.

What a Style Script does.

A script filters your choices.

Your 2 quiz style directions and 3-unique-to-you adjectives help you choose what to put into your wardrobe. And what not.

Above images are AI representations.

Why you need a Style Script.

A script helps you achieve you goals.

✔ Personal style will help me…
be taken more seriously.

✔ Personal style will help me…
communicate authority visibly.

✔ Personal style will help me…
develop my professional identity.

✔ Personal style will help me…
express beauty and craftsmanship.

✔ Personal style will help me…
evolve stylistically as my body changes.

How to find your Style Script.

The quiz is where you start.

Like my clients, you can define your terms and create your own Style Script.

Why you need coaching.

We all inherited a style struggle.

Men inherited authority and women inherited choice.

After the French Revolution, in the early 1800’s men inherited the suit, not for personal expression, but to make their authoritu and power consistently visible. Women had to negotiate the choice of ever-changing fashions in color, line, shaoe and texutre. So it is no wonder men gwere unsure how to express more and as women got lost in expression they struggle to make their power visible. Now, I make it easy for you to have both, by defining the terms of your personal style.

The Iconic Outfit Coaching Offer

What you recieve

Your live coaching 1:1 sessions include:

STYLE GUIDE PDFs
12 Style Directions Language Guide 108 pages
12 Style Direction Imagery Postcards 12 pages
BONUS PDF’s
The 5 Dimensions of Power Signalling 40 pages
12 Style Power Codes Guide 45 pages
How to read Style Power Codes 15 pages

COACHING SESSIONS
3 one-to-one live zoom coaching sessions
21 outfits analysed with detailed feedback
2-3 color recommendations
3-4 clothing recommendations
Homework per next session
Recording of each session

YOUR ICONC OUTFIT
Leave with a benchmark outfit that incorporates your two style directions, your unique-to-you adjectives and your 4 Style Power Codes

3 coaching sessions · 745€

User case study.

What happens in each session.

By analysing, experimenting and refining 21 outfits you achieve you iconic outfit.

DEVELOP
My client’s Citizen was visible in the soft, approachable garments. But prints with rounded lines were too sweet, lacking the structure and single color she needed for her Hero.

TEST
My client’s Hero has become visible with a single color and structure. Rust and beige for Citizen warmth. Her top is sensual but not her style language.

REFINE
Shorter sleeves for perfect fit. Button in jacket color for clarity. Her necklace adds a focal point. Beige sandals for relaxed Citizen counterpoint to Hero blazer.

3 coaching sessions · 745€

After your Iconic Outfit coaching.

Master the entire system.

Master the The Visual Language System™ and make iconic choices on your own.

Style anthropologist Natalia Lavrishna (@natlaurel) applies Lisa Maria Pippus’s Visual Language System™ to create coherent and recognisable aesthetic identities.
“Lisa’s 12 Style Power Codes are pure genius!”
— Natalia Lavrishina, Style Anthropologist @natlaurel.com
“I now own a small, sophisticated and versatile wardrobe.”
— Kenza Ait Si Abbou | Advisor to CEOs | Bestselling Author
Kenza Ait Si Abbou aesthetic identity expressing explorer and entertainer energy through rich bright muted colors, smooth textures, clear distinct lines, medium contrast and million-dollar energy
“Lisa’s system changed the way I analyse collections and make personal style decisions.”
— Geoffroy Lefebvre | Ex. CEO Yoox & Net-a-Porter
geoffroy-lefebvre-hero-sage-aesthetic.jpg