Every outfit sends a message.
Master yours.
Understand how power is visually signalled and socially read.
Then intentionally choose how you want to show up.
Clothing is a system of visual power.
Authority, creativity, approachability and physical presence are visual signals of power and belonging.
When you understand how these signals operate within your profession, culture, and environment, you are able to choose how you want to show up in the world.
Through the process, clients align aesthetics and identity to increase
personal authority .
"Lisa trained my eye to read aesthetics like an artist. Now my wardrobe narrative is focused, honest and deeply expressive."
LOLO DIEGO
Storyteller. Writer. Director.
Netflix.
Archetype Duo: Rebel & Hero
"I can now use the power of consistent coherent choices to express who I am so people get it."
DELPHINE MOUSSEAU
E-commerce Expert / Board Member/ Ex-VP Marketing Zalando
Archetype Duo: Passionate & Hero
"Lisa’s helped me elevate my style and understand how to educate others. She is an amazing teacher and mentor. Highly recommended!."
AURELIE BUSSON
Luxury Retail Leader
Brunello Cucinelli (Vail)
Archetype Duo: Magician & Innocent
Break free from style myths.
You spent a lifetime believing experts, trends and retailers knew what suited you. . You outsourced your choices, followed the crowd, and overconsumed.
The Story-to-Wardrobe Framework is a paradigm shift. Built on science, archetypal branding, cinematic storytelling, and 25 years of real-world insights all woven with your personal story. It gives you the language to make powerful, beautiful aligned style choices.
And start owning your style confidently, intentionally authentically.
Because true style isn’t given. It’s created by you.
A structured path to visual authority
The Story-to-Wardrobe Framework integrates:
• Style Power Codes — how power is visually signalled
• Gravitas & Charisma — presence regulation
• Neuro-aesthetics — how your brain processes visual coherence
• Personal Branding — defining your archetypal tension
University Of Applied Science Berlin.
By applying the story-led personal branding and design fluency framework, students learn to see clearly, decide independently and articulate aesthetic authority.
Lisa’s course should be compulsory for every design student. I am now able to clearly articulate my own design language, needs and goals. Thank you!
Jorina Hansen,
Communication Design
I wish I had taken Lisa’s course much earlier in my studies. Her framework empowered us to explore the core ideals behind our work. Her fabulous way of cheering us on, pushed us to go deeper while always making us feel safe.
Florian Schmuck,
Fashion Design
Lisa’s course was one of the most personally enriching classes I have taken in my studies. I highly recommend it to anyone in design.
Isabella Schneider
Communication Design
Clarity
Creates Authority.
When you understand the system and regulate your presence within it, choosing becomes effortless.
You build a smaller, more intentional wardrobe.
Your presence becomes coherent.
Your identity becomes visible.
Because style is identity made tangible.