Personal Style.
On your terms.
For creative leaders, style professionals and executives.
Want to get started defining your terms?
Take the free quiz.
I too struggled.
Lisa Maria Pippus
Until I defined my terms
with a Style Script.
Even though I studied fashion in Toronto and Milan, and won prizes, I still struggled to understand why some outfits worked. And others just didn’t. I was caught up in fashion and trends, and looked outside myself to find what belonged in my wardrobe.
But then I realised I had to start from the inside out and define my terms from the inside out. I created a Style Script of the personality strengths I wanted to make visible through clothing. Only after I developed my own Style Script, could Iappreciate beauty without needing to own it. Because I had clear evaluation criteria to help my visual decision-making.
YOUR STYLE SCRIPT IS:
2 Style Directions (from the quiz)
3 unique words
4 Style Power Codes.
The first step of my method
The Style Script
2.3.4. Formula
2 style directions. 3 words.
4 style power codes.
= style that is uniquely yours.
2 of 12 Style Directions
Choose the signals
you want to send
X
3 of 100 Personal Words
Describe the values you
want to make visible
X
4 of 12 Style Power Codes
Define the social style tribe
you want to belong to
= 5 BILLION
possible Style Script combinations
Above images are AI representations.
Why personal style matters
What do you want your style to achieve?
✔ I want people to take me seriously.
To look confident and capable.
✔ I want clothes to reflect my authority.
To look like the leader I am or aspire to be.
✔ I want an expressive personal style.
To be remembered for who I really am.
✔ I want beauty and sophistication.
To choose and combine items well.
✔ I want agency as my body changes.
To make modern choices that suit me.
Do some of these wishes sound familiar?
The 2.3.4. Style Script Formula
Real people.
Real Style Scripts.
The 2.3.4. Formula helps each person express their personality through clothes.
Personal Style Coaching
The Iconic Outfit Coaching Package
Get an outfit that expresses you.
What’s included:
✔ PERSONAL COACHING SESSIONS
3 live one-to-one Zoom sessions with detailed feedback on 21 outfits, homework between sessions, a recording of each session.
✔ PERSONAL RECOMMENDATIONS
2-3 color recommendations and 3-4 clothing items
to develop, review and refine your Iconic Outfit.
✔ STYLE GUIDE PDFs
12 Style Directions Language Guide, 108 pages
12 Style Direction Imagery Postcards, 12 pages
12 Style Power Codes Guide, 45 pages
5 Dimensions of Power Signalling, 40 pages
How to read Style Power Codes, 15 pages
✔ BONUS STYLE GUIDE PDF
The Beauty Triad, 30 pages
Your Final Result
YOUR ICONIC
OUTFIT
A benchmark outfit combining
2 Style Directions, 3 personal words, 4 Style Power Codes. Developed, reviewed, and refined with your personal coach.
Complete coaching package
745€
User case study
The 2.3.4.
Formula
How clients achieve their Iconic Outfit.
Over three coaching sessions I analyse 21 outfits to identify which part of your Style Script you are currently make visible and which not. Each week we review 7 outfits to develop, review and refine your personal style until your Script is fully visible in your Iconic Outfit.
After the Iconic Outfit
Learn the full system.
Master the Visual Language System™
and make your own iconic choices.
Testimonials
What clients say
Creative leaders, executives and style professionals who completed
the Visual Language System™ and make their own iconic choices.
“Lisa’s system helped me analyse collections and make personal style decisions.”
“Lisa’s 12 Style Power Codes are pure genius!”
“I now own a small, sophisticated, versatile wardrobe.”
