Every outfit sends a message.
Master yours.
Style is a language.
This is the system that teaches you how to speak it.
Clearly, strategically and authentically.
Understand the signals clothing sends.
Authority, creativity, approachability and magnetism are visual signals.
They communicate your presence and identity before you speak.
Clothing expresses your story and energy.
Once you understand its language, you can intentionally craft the message you send through every outfit.
Through the process, clients align aesthetics and identity to increase
personal authority .
"Lisa trained my eye to read aesthetics like an artist. Now my wardrobe narrative is focused, honest and deeply expressive."
LOLO DIEGO
Storyteller. Writer. Director.
Netflix.
Archetype Duo: Rebel & Hero
"I can now use the power of consistent coherent choices to express who I am so people get it."
DELPHINE MOUSSEAU
E-commerce Expert / Board Member/ Ex-VP Marketing Zalando
Archetype Duo: Passionate & Hero
"Lisa’s helped me elevate my style and understand how to educate others. She is an amazing teacher and mentor. Highly recommended!."
AURELIE BUSSON
Luxury Retail Leader
Brunello Cucinelli (Vail)
Archetype Duo: Magician & Innocent
Take control of your wardrobe, your authority and your presence.
For years, you may have outsourced style, following trends, reacting to fashion, over-consuming.
That ends here.
The Story-to-Wardrobe Framework is a structured method grounded in visual psychology, branding strategy and real-world experience.
It gives you evaluation criteria for every purchase — so your wardrobe reflects your identity, expertise and values with precision.
A structured journey to clarity, authority
and personal presence.
Style mastery unfolds in stages.
You begin by decoding visual power.
You learn to modulate authority and magnetism.
You understand how the brain processes beauty.
Then you define the story your wardrobe must tell.
Each step builds skill.
Until choosing what to wear becomes strategic and intuitive.
Not emotionally overwhelming.
University Of Applied Science Berlin.
By applying the story-led personal branding and design fluency framework, students learn to see clearly, decide independently and articulate aesthetic authority.
Lisa’s course should be compulsory for every design student. I am now able to clearly articulate my own design language, needs and goals. Thank you!
Jorina Hansen,
Communication Design
I wish I had taken Lisa’s course much earlier in my studies. Her framework empowered us to explore the core ideals behind our work. Her fabulous way of cheering us on, pushed us to go deeper while always making us feel safe.
Florian Schmuck,
Fashion Design
Lisa’s course was one of the most personally enriching classes I have taken in my studies. I highly recommend it to anyone in design.
Isabella Schneider
Communication Design
Expand your language.
Master your identity
A small, versatile wardrobe is built through clarity, intention and understanding your unique story.
When you know the message you are sending, every choice aligns effortlessly with your identity, expertise, and presence.
Discover the full Story-to-Wardrobe Method
Story-to-Wardrobe is a structured 4-level framework that translates your story into aesthetic expression. Helping you communicate identity, expertise
and presence through wardrobe.
Level 1 — Style Power Codes
Focus: Decode the 12 visual signals that communicate authority, creativity, magnetism, and approachability.
Outcome: Understand how these signals convey presence to different social groups.
Level 2 — Gravitas & Charisma
Focus: Explore the Authority–Magnetism Matrix to shift presence intentionally.
Outcome: Gain insight into how clothing influences perception along the axes of authority, connection, creativity, and magnetism.
Level 3 — Aesthetic Intelligence Dimensions
Focus: Discover the 3 ways humans respond to visual environments.
Outcome: Understand the five codes within the three dimensions that shape how we interpret style.
Level 4 — Personal Branding
Focus: Define your story, values, and strengths, and embrace the tension and duality in your identity.
Outcome: Articulate your personal story into the Archetype Duo, creating evaluation criteria and the foundation for your personal style.
COMING IN JUNE:
Level 5: Color DNA
Level 6: Proportions
Level 7: Wardrobe Architecture