You can have personal style.
And absolutely on your terms.

Start by identifying what your terms are.

Lisa Maria Pippus

Why I struggled with personal style after fashion school.

I learnt two of three personal style criteria.
But in the wrong order.

I could create prize-winning fashion, but I still struggled with my own personal style. I had learned Expressiveness and Coherence, but the starting point was missing: Hominess.

Each of the three personal style criteria has a different job:

Hominess — What belongs to me?
Expressiveness — What inspires me?
Coherence — How do I bring it together?

Personal style doesn't start when you open your closet in the morning. It doesn't start with a colour palette or with buying more clothes. It starts long before. With awareness.

What belongs to me → what I choose → what enters my closet → how I dress.

That discovery is the foundation of the framework I have refined over 25 years and with more than 1,000 clients:
Hominess → Expressiveness → Coherence.
= Personal style, on your terms.

Lisa Maria Pippus beside a curated clothing rack, demonstrating personal style through Hominess, Expressiveness and Coherence.

WHAT A PERSONAL STYLE SCRIPT IS .
AND WHY YOU REALLY NEED ONE.

Men inherited coherence.
Women inherited expressiveness.

Examples of the traditional men’s suit as a coherent formal style script.
Examples of a coherent casual menswear style script.

Since the early 1800s men have had a coherent script in the suit. When their clothing context changed, another script emerged.
Women got choice: color, line, shape and texture.

The more choice you have to negotiate, the more you need your own Personal Style Script. So your personal style is absolutely on your terms.

Examples of women expressing different personal styles through colour, line, shape and texture.

2 style directions from the quiz + 3-unique-to-you words
= your own Personal Style Script.

Over 8 million possible
Personal Style Scripts.
One is yours.

12 Style Directions create 66 possible Duos.
Each Style Direction has 50 words.
Choose 3 words: 2 from one Style Direction and 1 from the other.
= over 8 million possible Personal Style Script combinations.

Client examples showing different Personal Style Scripts created from two Style Directions and three unique-to-you words.

What do you want your Personal Style Script to help you achieve.

To be taken more seriously.
Express more beauty and craftsmanship.
Communicate more authority and visibility.
Develop a more individual professional identity.
Gain agency over how you dress as you get older.

Just as your Personal Style Script is unique, so is your starting point.

Is The Outfit Consultation for you? ‍

Does creating a single outfit that makes your personal style script visible help you achieve your goals?

1. Yes, if you want to expand your aesthetic possibilities.
And learn how to create an outfit that takes you beyond a restricted palette towards greater Expressiveness while maintaining Coherence.

2. Yes, if you want to learn to use the color palette you already have.
And choose understand how choosing specific colours is based on your Personal Style Script and the context is which you will appear in.

3. Yes, if you want to dress in your personal style for an important occasion.
And identify your overarching goal for this big day and then use Hominess, Expressiveness and Coherence to achieve it.

4. Yes, if you want to combine the beautiful clothes you already own.
And analyse 7 current outfits in order to understand how in a single outfit hominess and expression come together as a coherent whole.

5. Yes, if you want to express who you are as you age.
Yes, if you want to experience how a sophisticated outfit incorporates your changing body and colouring while expressing your Personal Style Script.

THE OUTFIT CONSULTATION jump-starts your personal style journey. After completion you can continue through the Visual Language System™.

THE OUTFIT CONSULTATION.

Your Personal Style Script.
Made visible. In one outfit.

Visible Citizen + Invisible Hero
My client’s Citizen was visible through soft, multi-color approachable garments. Prints with distinctly rounded lines communicated sweetness, which was not part of her script. Her outfit missed the structured lines and single color of the Hero.

Before The Citizen was visible and The Hero was missing.
After both are visible in warm, bold, leadership.

SESSION ONE 45 minutes

Outfit Consultation before and after showing Citizen + Hero Style Directions and the Personal Style Criteria warm, bold and leadership applied to an outfit.

SESSION TWO 45 minutes

New Outfit Items + Color Proposal
Bold and leadership are now visible because the of the single color and structured lines. The warmth comes from changing black to beige and through the brick colour. The Passionate lace top is sensual, but not her script word. In her follow up email she shortened sleeves to a harness the power of fit. New buttons matching jacket colour create clarity. Necklace is her version of a tie, allowing the eye to travel upward.

Four client outfit examples showing different Personal Style Scripts created from two Style Directions and three unique-to-you words.

Your 7 outfits are analysed against your Personal Style Script.
You are in charge of the evaluation criteria.

The above images are AI representations of personal style.

What you receive in
The Outfit Consultation

Prior to the session
Discover what your two Style Directions mean to you. Use the 113-page Style Directions Guide and 108-image Imagery Guide to connect your strengths and words to colour, line, shape and texture. Then define the 3 words that become your Personal Style Script.

Session one: 45 minutes
Your 7 head-to-toe outfits are analysed against your Personal Style Script to identify what is already visible and what is missing. You receive a concrete outfit-item and colour proposal, the 12 Style Power Codes Guide, homework and the session recording.

Session two: 45 minutes
We review your new outfits against your Personal Style Script and the homework you received in Session 1. We analyse your 4 Style Power Code choices and, against your new criteria, refine the colour, line, shape and texture until your three words are visibly expressed in one coherent outfit. You receive the session recording.

Follow-up
An email with a jpeg of your final outfit version to double-check it fully aligns with your Personal Style Script.

Your Personal Style Script. Your 7 outfits analysed against it.
Made visible in one coherent outfit. On your terms.

2×45 minutes · €499

After your Outfit Consultation continue.

Learn to make outfit choices yourself.

Continue through the other levels of the Visual Language System™ :
Style Power Codes, Gravitas-Charisma Matrix, Colour dna, Proportion, Key Items Wardrobe Planning.

Style anthropologist Natalia Lavrishna (@natlaurel) applies Lisa Maria Pippus’s Visual Language System™ to create coherent and recognisable aesthetic identities.
“Lisa’s 12 Style Power Codes are pure genius!”
— Natalia Lavrishina, Style Anthropologist @natlaurel.com
Kenza Ait Si Abbou aesthetic identity expressing explorer and entertainer energy through rich bright muted colors, smooth textures, clear distinct lines, medium contrast and million-dollar energy
“I now own a small, sophisticated and versatile wardrobe.”
— Kenza Ait Si Abbou | Advisor to CEOs | Bestselling Author
geoffroy-lefebvre-hero-sage-aesthetic.jpg
“Lisa’s system changed the way I analyse collections and make personal style decisions.”
— Geoffroy Lefebvre | Ex. CEO Yoox & Net-a-Porter

Lisa Maria Pippus & Judith van der Vliet on color.

Discover how narrative-driven design and understanding your unique beauty response can transform your wardrobe into a meaningful expression of identity and sustainability.