Personal style. On your own terms.

Step one is defining your style language with the quiz.

I learnt my own style language.

Lisa Maria Pippus

And stopped struggling with visual choices.

Even though I studied fashion in Toronto and Milan I struggled to articulate exactly why an outfit did or didn’t work for me. Like many people, I thought the answer was more new clothes. Which of course led to an overstuffed wardrobe. And stress getting dressed. But…

…personal style doesn't start when you open your closet in the morning, get a colour palette or buy new clothes. It starts long before, with awareness of the strengths and values you want to make visible.

Defining your own personal style language is step one of the framework I’ve refined over 25 years, for myself and 1,000+ clients.

Style language helps you...

…be taken more seriously.
…communicate visible authority.
…develop your professional identity.
…experience beauty and craftsmanship.
…express yourself as your body changes.

Become discerning.

Your style language helps you evaluate if an item belongs to you. Or not.

Above images are AI representations.

8+ million style language duos.
One is yours.

12 Style Languages from the quiz create 66 possible Duos.
Each Duo has 100 words and you choose 3.
= 8+ million Style Language combinations.

5 classic style struggles.

One may describe your current situation.

✓ I tried French style formulas but my outfits are not expressive enough.

✓ I had my colors done but can’t combine them into a fabulous outfit.

✓ I have a big day and don’t know how to dress for impact and influence.

✓ I own a beautiful item and don’t know how to create a sophisticated outfit.

✓ My body has changed and I don’t know how to dress modern but still “me”.

Authority and personal expression.

Style language gives you both. On your terms.

The early 1800s division of style into two distinct directions, influences till today how we perceive authority and expression in dress. The iconic suit in consistent colors and shapes for visible male authority. Women got changing fashion trends to express beauty. When casual dress emerged, men got a new code. I help you forge your own path, defining your strengths and making them visible in an iconic-to-you outfit.

The iconic outfit experience.

Clients develop, test and refine their personal style benchmark.

DEVELOP
My client’s Citizen was visible in the soft, approachable garments. Prints with rounded lines express sweetness and result in a lack structured lines and the single color of the Hero.

TEST
The Hero is now visible in the single color and structured lines. Brick and beige add warmth. The lace top is sensual but not her style language.

REFINE
Shorter sleeves add a tailored fit. Buttons that match jacket colour create clarity. The necklace is her version of a tie, allowing the eye to travel upward.

Book your Iconic outfit experience

PREPARE
Review your quiz result meaning and symbolism with the 108-page Style Language Guide. Out of 100 words choose your top 3 to define your own style language. Prepare 7 head-to-toe outfits for me to analyse.

1. DEVELOP
I analyse 7 outfits against your Style Language. I recommend 1-2 colors and 2-3 new items. You get the 12 Style Power Codes Guide, homework, session recording.

2. TEST
I analyse 7 new outfits against your style language and Style Power Codes, recommend changes You get the session recording, The 5 Dimensions of Style Pdf and homework.

3. REFINE
I analyse your new outfit.
I explain which final changes will align your outfit to your own style language and into your own iconic outfit.

Make your style language visible. On your terms. In 3 sessions.

3×45 minutes · €745

Learn the entire Visual Language System.

Make iconic outfit choices yourself.

Continue through the levels 2-7 of the Visual Language System™ :
Style Power Codes, Gravitas-Charisma Matrix, Colour dna, Proportion, Wardrobe Edit, Wardrobe Planning.

Style anthropologist Natalia Lavrishna (@natlaurel) applies Lisa Maria Pippus’s Visual Language System™ to create coherent and recognisable aesthetic identities.
“Lisa’s 12 Style Power Codes are pure genius!”
— Natalia Lavrishina, Style Anthropologist @natlaurel.com
Kenza Ait Si Abbou aesthetic identity expressing explorer and entertainer energy through rich bright muted colors, smooth textures, clear distinct lines, medium contrast and million-dollar energy
“I now own a small, sophisticated and versatile wardrobe.”
— Kenza Ait Si Abbou | Advisor to CEOs | Bestselling Author
geoffroy-lefebvre-hero-sage-aesthetic.jpg
“Lisa’s system changed the way I analyse collections and make personal style decisions.”
— Geoffroy Lefebvre | Ex. CEO Yoox & Net-a-Porter