Become design fluent.
Express your personal brand
through a curated wardrobe.
Design fluency helps you reconnect with what truly moves you, your unique beauty response.
When you understand this, you can confidently express your personal brand through a curated, sophisticated 35-item wardrobe.
What is your beauty response?
We all have an instinctive awe for sunsets, waves, and starry skies , a universal beauty response shaped in our brains. But when it comes to style, beauty is deeply personal. Your cultural background and life story influence what truly moves you. That means no stylist, trend, or brand can decide what’s beautiful for you.
Design fluency trains your eye to recognize and trust your unique beauty response.by understanding what genuinely attracts you so you can:
Stop buying pieces that don’t fit your style or wardrobe
Avoid accumulating clothes you never wear
Make clear, confident choices — not marketing-driven ones
This is why Step 1 of the Story to Wardrobe framework helps you identify your inner beauty response using archetypes and imagery. Steps 2 to 6 guide you to translate your story into style, fabric, texture, color, and proportion — building your design fluency and a wardrobe that reflects YOU.
With design fluency you choose skillfully, express truthfully and consume consciously.
“I can now use the power of consistent choices to express who I am so people get it.”
Archetype Duo Passionate & Hero
DELPHINE MOUSSEAU
Board member.
EX VP @Zalando
E-commerce Expert.
Why Story-to-Wardrobe Framework works
Story to Wardrobe framework is built on how humans truly perceive and respond to design—through the brain, not the object itself.
Neuro-aesthetics shows our response to beauty is both universal and personal. We all share awe for nature—sunsets, waves, starry skies—while our experience of human-made design—art, interiors, clothing—is uniquely shaped by culture, memory, and personal story. Because beauty begins in the brain, the framework starts by training perception.
Step One focuses on discovering what draws you in—your values, energy, and vision—forming your unique design language.
This foundational design fluency naturally flows into the next steps, where your story transforms into style through color, fabric, texture, proportion, and wardrobe building. Together, Steps 1 through 6 create a complete system that aligns your inner perception with visible, authentic expression.
The framework is a design fluency system that empowers you to express your personal truth through a coherent, sophisticated wardrobe.
Three ways to learn and transform your wardrobe
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Video Learning Series
A structured 6-step system to transform identity into style.
Step 1. Archetype Duo is the foundation of a coherent wardrobe.
Steps 2-6 Develop full design fluency through outfit mesage, fabric, color, proportion, and wardrobe building.
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Coaching + Training
Personalized guidance for creatives and professionals who want deeper integration of the method.
Review and analyse assignments, color palette, outfits to develop your mastery.
Certification available for professionals.
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Bespoke Wardrobe
The highest expression of story-led design.
A customized, narrative-driven wardrobe crafted around your personal brand needs. From 14,900 euro.
"Lisa trained my eye to read aesthetics like an artist. Now my wardrobe narrative is focused, honest, and deeply expressive."
Archetype Duo
Rebel & Hero
LOLO DIEGO
Storyteller. Writer. Director. Actor on Netflix.
Appreciate Without Owning
How design fluency helps you appreciate beauty and become discerning
We are naturally drawn to beautiful things because they activate our neuro-aesthetic response. But appreciating beauty doesn’t always mean we need to own it.
You can admire a sunset without wanting to take it home. You can stand before a painting, feel moved, and then walk away. Likewise, you can see a beautiful handbag, appreciate its design, and choose not to buy it.
This ability to appreciate beauty deeply—without the need to possess—helps prevent overconsumption and supports sophisticated, intentional wardrobe choices.
Design fluency cultivates this discernment, teaching you to engage with clothing and design in a way that honors your unique beauty response while fostering selectivity.
The power to admire and still walk away is the foundation of an effortless, sophisticated wardrobe and and true personal style.
