You can have personal style.
And absolutely on your terms.

First let’s identify exactly what your terms are.

Lisa Maria Pippus

Why I struggled with personal style after fashion school.

I learnt two of three personal style criteria.
But in the wrong order.

I could create prize-winning fashion, but I still struggled with my own personal style. I had learned Expressiveness and Coherence, but I was missing the starting point: Hominess — what physically feels like it belongs to you.

That discovery became the foundation of the framework I have refined over 25 years and with more than 1,000 clients: Hominess → Expressiveness → Coherence.
= Personal style, on your terms.

WHY HAVING A PERSONAL STYLE SCRIPT MATTERS.

Men inherited coherence.
Women inherited expressiveness.

Since the early 1800s men have had a coherent script in the suit. When their clothing context changed, another script emerged.
Women got choice: color, line, shape and texture.

The more choice you have to negotiate, the more you need your own Personal Style Script. So your personal style is absolutely on your terms.

2 style directions + 3-unique-to-you words = your own Personal Style Script.

Your Personal Style Script provides the criteria to
evaluate every outfit.

12 Style Directions create 66 possible Duos.
Each Style Direction has 50 words.
Choose 3 words: 2 from one Style Direction and 1 from the other.
= over 8 million possible Personal Style Script combinations.

What ever your starting goal:

  • to be taken more seriously

  • more beauty and craftsmanship

  • greater professional expressiveness

  • to communicate more authority and visibility

  • greater agency over how you dress as you get older

Whatever you want personal style to do for you, Hominess, Expressiveness and Coherence have to work together.

How do you bring all three together in a single outfit?

I show you in The Outfit Consultation.

THE OUTFIT CONSULTATION.

Your Personal Style Script.
Made visible. In one outfit.

Visible Citizen + Invisible Hero
My client’s Citizen was visible through soft, multi-color approachable garments. Prints with distinctly rounded lines communicated sweetness, which was not part of her script. Her outfit missed the structured lines and single color of the Hero.

Before: Citizen was visible; Hero was missing.
After: Citizen + Hero are both visible: warm, bold, leadership.

SESSION ONE 45 minutes

SESSION TWO 45 minutes

New Outfit Items + Color Proposal
Bold and leadership are now visible because the of the single color and structured lines. The warmth comes from changing black to beige and through the brick colour. The Passionate lace top is sensual, but not her script word. In her follow up email she shortened sleeves to a harness the power of fit. New buttons matching jacket colour create clarity. Necklace is her version of a tie, allowing the eye to travel upward.

Your 7 outfits are analysed against your Personal Style Script.
You are in charge of the evaluation criteria.

What you receive in
The Outfit Consultation

Prior to the session
Discover what your two Style Directions mean to you. Use the 113-page Style Directions Guide and 108-image Imagery Guide to connect your strengths and words to colour, line, shape and texture. Then define the 3 words that become your Personal Style Script.

Session one: 45 minutes
Your 7 head-to-toe outfits are analysed against your Personal Style Script to identify what is already visible and what is missing. You receive a concrete outfit-item and colour proposal, the 12 Style Power Codes Guide, homework and the session recording.

Session two: 45 minutes
We review your new outfits against your Personal Style Script and the homework you received in Session 1. We analyse your 4 Style Power Code choices and, against your new criteria, refine the colour, line, shape and texture until your three words are visibly expressed in one coherent outfit. You receive the session recording.

Follow-up
An email with a jpeg of your final outfit version to double-check it fully aligns with your Personal Style Script.

Translate your Style Directions words and imagery into personally chosen criteria, visible in one outfit that embodies Hominess, Expressiveness and Coherence. On your terms.

2×45 minutes · €499

After your Outfit Consultation continue.

Learn to make outfit choices yourself.

Continue through the other levels of the Visual Language System™ :
Style Power Codes, Gravitas-Charisma Matrix, Colour dna, Proportion, Key Items Wardrobe Planning.

Style anthropologist Natalia Lavrishna (@natlaurel) applies Lisa Maria Pippus’s Visual Language System™ to create coherent and recognisable aesthetic identities.
“Lisa’s 12 Style Power Codes are pure genius!”
— Natalia Lavrishina, Style Anthropologist @natlaurel.com
Kenza Ait Si Abbou aesthetic identity expressing explorer and entertainer energy through rich bright muted colors, smooth textures, clear distinct lines, medium contrast and million-dollar energy
“I now own a small, sophisticated and versatile wardrobe.”
— Kenza Ait Si Abbou | Advisor to CEOs | Bestselling Author
geoffroy-lefebvre-hero-sage-aesthetic.jpg
“Lisa’s system changed the way I analyse collections and make personal style decisions.”
— Geoffroy Lefebvre | Ex. CEO Yoox & Net-a-Porter

Lisa Maria Pippus & Judith van der Vliet on color.

Discover how narrative-driven design and understanding your unique beauty response can transform your wardrobe into a meaningful expression of identity and sustainability.