Frequently asked questions about image consulting


What is image consulting?

You probably have loads of clothes that you never wear. My job isn’t to take you shopping. Image consulting is about helping you develop a vision of your own style that is so clear and authentic to you, it will pervade every shopping trip and every fashion decision moving forward.

Every good company has a vision or mission statement that drives everything they do. If they don’t they can end up going down rabbit-holes or pursuing endeavors that aren’t mission-critical - in short, wasting time and money on projects or clients that won’t yield a good return or take them in the right direction. The same is true of your own sense of style. Without a clear vision, you end up spending money on items because they are on-trend (or on sale!), because they looked good on the model, or because you have always wanted a pair of brogues… but now have no idea how to incorporate them effectively into your wardrobe. This scatter-gun approach to fashion can create a confused collection of haphazard pieces that may or may not be sending the right visual cues to your colleagues, friends or the greater public. Can you honestly say that what you have in your wardrobe right now is a good representation of who you are – or who you want to be?

Dressing with impact means that the choices you make are deliberate, with purpose, and aligned with the image you aim to convey. Personal image consulting is about coaching you to discover and define the words, colors, ideas and elements of style that speak to you, both on a deep emotional level as well as on a practical level. Image consulting isn’t about telling you what to wear; it’s about helping you decide what is right for you to wear, based on your own style and situation. It’s about giving you the confidence to go into a shop and bypass all the “chaff” - the clothing that’s not a part of your vision - and hone in on the “wheat”, the timeless pieces that will enhance and unify your personal image rather than detract from it. Shopping with a vision saves you time, money, and stress.



Are image consultants and personal stylists/personal shoppers the same?

Personal stylists identify your best colours and clothing style while personal shoppers focus on buying new items/outfits for your wardrobe. Image consulting comes before shopping or touching your wardrobe. It’s about helping you create your own personal style framework empowering you to become your own personal stylist and own personal shopper – able to build the ideal wardrobe for your specific needs.

Once you’ve been through the process of personal brand and style coaching with an image consultant such as me, you may feel completely able to tackle your wardrobe. Or you may book additional help through wardrobe audit coaching. This guides you through a wardrobe audit and identifies what’s working and what’s in your current wardrobe. As well as analysing seldom worn items to understand your buying patterns. You shop your closet and uncover many exciting new wardrobe combinations. Your action plan reveals which missing items need to create a capsule wardrobe, allowing items to effortlessly combine with other



Isn’t personal branding about more than just fashion?

Personal branding is about helping you communicate your full potential. Every day , you paint a portrait of yourself daily through your verbal and visual language choices. Personal branding ensures you become firstly aware of your options and then intentional about your communication choices. Because at the heart of impact and influence is authenticity.


Do you only offer style consulting for women over 40? Why?

I am passionate about helping clients achieve the visible results they desire, and want to work with highly motivated women. The more eager to grow and learn my clients are, the more they benefit from the image consultant coaching. Women over 40 are ambitious about bringing more creativity to the table, as they have experienced how draining personal style that doesn’t truthfully communicate their artistic side can be. Perhaps they have attended numerous personal development workshops yet struggle to express executive impact and influence and are really ready for image consulting to bring out their personal brand and style. Some women who have established leadership positions believe they have sacrificed empathy in order to be seen, heard and valued. And now desire to personal branding and personal style to help them ensure visual and verbal empathy is a central aspect of their leadership. However, if you are under 40, highly motivated and the above statements resonate with you, I would be delighted to offer my image consulting services to help you achieve more authenticity and impact in your company or field!



Where & when can our style consulting sessions take place?

My online image consulting package offers personal branding, personal style and personal color palette all via Skype calls. This means that wherever you are in the world we can be connected and work together! I offer wardrobe audits for clients around the world online, and an in-person service for clients in Berlin/Germany/Europe.



Can I offer personal brand coaching to my team?

Absolutely! I have been successfully offering challenging, fun and effective interactive workshops to companies thoughout Germany and Europe over the past 20 years. Personal brand workshops provide valuable insights and results around executive presence AND are amazingly effective as joyous, fun-filled team building events. Every workshop is customized to fit the team and company needs to ensure an inspiring event that yields positive desired visible outcomes. Get in touch to discuss team image consulting.


Still have questions, or want to book a session?