Step into your story. Unlock your taste.
ARCHETYPE DUO.
The essential fist step -
unlock your core values
and aesthetic direction.
Transform how you show up in the world by uncovering the core archetypes that define your personal style and strengths.
The Archetype Duo is the foundation for building a cohesive, powerful wardrobe and personal brand that authentically represents you.The Archetype Duo is not the full wardrobe transformation—it is the essential foundation of every creative decision you’ll make. This step ensures your future wardrobe aligns with your values, story, and inner strengths.
Every choice you make in the next 4 steps of the Wardrobe System will come back to the clarity you gain from understanding your Archetype Duo. This is your compass for creating a timeless, true, and transformative aesthetic.
What is the Archetype Duo?
Archetype Duo is a personalized framework that reveals the two archetypes most aligned with your core personality, aesthetic preferences, and professional strengths. Originally rooted in the work of Carl Jung and later expanded by Carol Pearson, archetypes reflect universal patterns in human experience.
I’ve taken this concept further with Archetype Duo, uniquely designed to uncover the creative tension between your values and how they visually manifest in style and design. Unlike traditional approaches, this framework focuses specifically on how your two archetypes guide all future aesthetic decisions, from wardrobe choices to branding. It offers a deeper understanding of how your personal and professional identity is expressed outwardly, helping you create a cohesive and authentic visual signature.
A shift to
intentionality.
Entranced by beauty, most people over-consume random single items, then struggle to make those pieces fit within a cohesive personal style.
Without a solid understanding of your personal archetypes, your wardrobe and brand feel disjointed or inauthentic.
This framework provides brand language and color, shape, texture and line direction.
Designers and stylists find getting clients on a deeper level, leads to more accurate, authentic, meaningful design solutions.
For creative professionals who want:
Clear aesthetic direction. Understanding the colors, textures, shapes, lines of each archetype.
Personal brand strength. Aligning your story narrative and aesthetic language direction.
Deeper client insights. Identifying client core aesthetic desires beyond surface-level preferences.
Empowered decision-making. The confidence to make visionary style and design choices.
Archetype Duo reveals the connection between core values
and aesthetic decisions.
Setting the foundation for your entire personal style and brand, through an innovative blend of language, color, shape, line, texture, and weight.
Whether you’re designing your wardrobe, personal brand or visual identity, this course offers you a clear, actionable framework that aligns with who you are.
Take the essential first step
to understand your personal
brand like never before!
Live Webinar
ARCHETYPE DUO.
Nov. 21
5-7:30 pm CET. 159 € +vat
Live webinar includes
Introduction to Neuro-Aesthetics
– Why your brain’s natural response to beauty shapes your personal style and aesthetic choices.
Archetype PDF booklet
– A lifetime link to the most comprehensive framework featuring the 12 archetypes strengths, weakness and symbolism. A 200 word core language list per archetype to facilitate and guide your personal brand journey.
Overview of 4 categories
– The core archetypal categories that define aesthetic direction.
Detail of design elements
The language, visual weight, texture, color direction, line, shape of all 12 archetype personas.
Expand your experience
ESSENCE IN FORM Card Deck (79€)
The foundation of aesthetic alignment.
This exquisite set of 12 visual archetype postcards captures the essential aesthetic DNA of each archetype. Use these cards as a compass to navigate your creative journey, ensuring your future choices in style and design stay true to your strengths, values, and story.
Perfect for anyone embarking on the 5-step Wardrobe System, these cards provide a timeless reference for every decision ahead.
ARCHETYPE ALIGNMENT Coaching Package (450€)
The foundation of personal style clarity.
Discover the essential step in crafting your story: identifying your Archetype Duo, the dynamic pairing that reveals the tension and harmony within your personal brand. Through 2 coaching sessions, we’ll explore your values, strengths, and story while analyzing 7 outfits to uncover the first layer of aesthetic alignment.
This is the cornerstone for your transformation, laying the groundwork for the 5-step Wardrobe System.
ARCHETYPE DUO Mastery Package (750€)
The essential foundation for timeless design choices.
Unveil the aesthetic heart of your personal brand with the Archetype Duo Mastery Package. Through 3 coaching sessions, we’ll explore your inner strengths and values, identify your Archetype Duo, and align them with your visual expression. You’ll also receive the ESSENCE IN FORM card deck, a stunning, enduring reference for the steps ahead.
While the 5-step Wardrobe System builds the complete structure, this first step ensures every choice is grounded in your unique strengths and authentic self.