Step into
your story.
ARCHETYPE DUO.
The essential fist step -
unlock your core values
and aesthetic direction.
Transform how you show up in the world by uncovering the core archetypes that define your personal style and strengths.
The Archetype Duo is the foundation for building a cohesive, powerful wardrobe and personal brand that authentically represents you.
What is the Archetype Duo?
Archetype Duo is a personalized framework that reveals the two archetypes most aligned with your core personality, aesthetic preferences, and professional strengths. Originally rooted in the work of Carl Jung and later expanded by Carol Pearson, archetypes reflect universal patterns in human experience.
I’ve taken this concept further with Archetype Duo, uniquely designed to uncover the creative tension between your values and how they visually manifest in style and design. Unlike traditional approaches, this framework focuses specifically on how your two archetypes guide all future aesthetic decisions, from wardrobe choices to branding. It offers a deeper understanding of how your personal and professional identity is expressed outwardly, helping you create a cohesive and authentic visual signature.
A shift to
intentionality.
Entranced by beauty, most people over-consume random single items, then struggle to make those pieces fit within a cohesive personal style.
Without a solid understanding of your personal archetypes, your wardrobe and brand feel disjointed or inauthentic.
This framework provides brand language and color, shape, texture and line direction.
Designers and stylists find getting clients on a deeper level, leads to more accurate, authentic, meaningful design solutions.
For creative professionals who want:
Clear aesthetic direction. Understanding the colors, textures, shapes, lines of each archetype.
Personal brand strength. Aligning your story narrative and aesthetic language direction.
Deeper client insights. Identifying client core aesthetic desires beyond surface-level preferences.
Empowered decision-making. The confidence to make visionary style and design choices.
Archetype Duo reveals the connection between core values
and aesthetic decisions.
Setting the foundation for your entire personal style and brand, through an innovative blend of language, color, shape, line, texture, and weight.
Whether you’re designing your wardrobe, personal brand or visual identity, this course offers you a clear, actionable framework that aligns with who you are.
Take the essential first step
to understand your personal
brand like never before!
Live Webinar
ARCHETYPE DUO.
Nov. 21
5-7:30 pm CET
159 € +vat
INCLUDED IN LIVE WEBINAR
Introduction to Neuro-Aesthetics
– Why your brain’s natural response to beauty shapes your
personal style and aesthetic choices.
Archetype PDF booklet
– A comprehensive framework featuring the 12 archetypes strengths, weakness and symbolism. A 200 word core language list per archetype to facilitate and guide your personal brand journey.
Overview of 4 categories
– The core archetypal categories that define aesthetic direction.
Detail of design elements
The language, visual weight, texture, color (NCS notation),
line and shape of all 12 brand archetype personas.
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OPTIONAL ADD-ONS
12-postcard set
– Elevate your experience with a beautifully designed set of postcards showcasing each archetype.
69€
Individual coaching hours
– Book a package of 3 coaching hours to personally review your archetype choices and wardrobe.
699€