STYLE
is a language. Unlock yours.
The personal brand language of your
strengths, values
and energy.
True style is discovered through self-reflection and understanding the strengths within your lived story.
When your the language of your personal brand leads, your style stops feeling random and starts feeling coherent. Your clothes begin to express who you are, clearly, consistently and authentically.
Begin the empowering journey of authentic style.
Embody the fabulous tension of your story.
Style confusion comes from unexpressed inner tension. True style emerges when you author and integrate both sides of your personal story.
You keep buying because your wardrobe is trying to solve a psychological problem.
When you acknowledge and express the full tension of who you are, buying stops and style begins. When you understand and own your full story, you stop accumulating noise and start curating pieces that reflect both sides of your inner tension, the key to a coherent, timeless wardrobe.
Archetype Duo unlocks this tension
with a powerful framework that enables you to author your own style story with clarity. Authorship is the key to embracing every facet of yourself, moving beyond trends and external expectations to create a style that is uniquely yours.
Can you remember who you were,
before the world told you
who you should be?
charles bukowski
What You Get:
Personal Brand Video Course
This guided video learning experience helps you understand why your style preferences are personal and how they connect to your story.
Video 1 — The Beauty Response
Length: 45 minutes
PDF: The Beauty Response (37 pages)
Understand the neuroscience behind why certain visuals move you, attract you, or feel “right,” and how this shapes every style choice you make.
Video 2 — Story Imagery
Length: 45 minutes
PDF: Story Imagery (23 pages)
Explore the visual world of the 12 archetypes and learn how color, line and shape symbolically reveal the emotional tone of your each persona.
Video 3 — Archetype Language
Length: 45 minutes
PDF: Archetype Language (92 pages)
PDF. Your Core Narrative ( 13 pages)
Discover the language, energy and values that define each archetype. Shaping the language of your story.
Video 4 — Archetype Duo: Your Personal Narrative Homework
Length: 30 minutes
PDF: Archertype Duo( HW 26 pages)
PDF: Feelings Inventory
Approx. 5 hours to apply archetypes to your story.
Unlock Your Archetype Duo
with Expert CoachingUnderstanding your Archetype Duo is a profound step toward owning your authentic story. But sometimes, the nuances and tensions within your personal brand need a skilled mirror to fully reveal their power. Personal Brand Coaching helps you:
Clarify and embrace your unique archetypes
Uncover blind spots or hidden layers in your story
Navigate moments of doubt in defining your brand
Deepen your connection to your authentic self, and lay a powerful foundation
This is about bold authorship and owning your story fully. Coaching accelerates your progress and lifts your understanding to a whole new level.
Ready to deepen your personal brand and express your authentic tension with clarity and confidence?
After defining your personal brand,
begin design fluency.
Personal branding defines your unique story and reveals the symbolic design elements that make your style authentic. This essential first step uncovers your values, energy, and inner tension but doesn’t yet tell you what to wear. That comes next with design fluency.
To translate your personal brand into clothing, you need to understand the language of style—the symbolism behind garments communicated through line, texture, color and shape. This is where the 12 Style Power Codes come in.
The 12 Style Power Codes are your next step in the Story-to-Wardrobe framework. Each step brings you closer to owning your visual language, empowering you to stop outsourcing your taste and start styling yourself with clarity, confidence, and precision.
You will gain true style fluency by completing all six steps. And then? You won’t just follow style. You’ll understand it!