Make your story visible
through design fluency.

Express your personal brand through design fluency and craft a sophisticated 35-item wardrobe.

Register now

The Story-to-Wardrobe Framework
turns who you are into what you wear.

Because who you are is at the heart of personal style, this framework guides you step-by-step to uncover your unique story and beauty response, then develop the design skills to translate that identity into a focused, authentic wardrobe you love.

These five pillars form the foundation of the Story-to-Wardrobe framework:

  • Your beauty response explains why only you can identify your taste because you are the expert on you.

  • Your personal brand story articulates your values and the imagery that gives them visible meaning.

  • Design fluency teaches you to use line, shape, colo, and proportion skilfully.

  • The 35-item wardrobe teaches intentionally choosing clothing as an expression of your brand’s essence.

  • Coaching helps you apply the framework in real life and uncover blind spots to build mastery.

Story-to-Wardrobe personal color palette by Lisa Maria Pippus featuring her signature whites, dramatic shades and red within her narrative-driven wardrobe system

Personal identity made visible.
 Julia Bosch,
Delphine Mousseau
Marie Demont

Real-life examples of each client’s unique Archetype Duo, Style Power Codes, Fabric Codes, and color DNA

Julia Bosch of Outfittery styled through the Explorer–Hero Archetype Duo with a modern, cosmopolitan Diva style power codes and Daylit Bright aesthetic.”
Delphine Mousseau styled through the Passionate–Hero Archetype Duo with a Boss, visionary and cosmopolitan style power codes in a Moonlit Vivid aesthetic.
Marie Demont styled through the Jester–Hero Archetype Duo with Diva, Warrior and Athlete style power codes in a Daylit Bright to Rich Earthy aesthetic.

Julia Bosch
Archetype Duo:
EXPLORER + HERO
Style Power Codes:
Diva. Modern. Cosmopolitan. Sensual.
Fabric Codes:
Sporty. Heritage. Dramatic. Romantic.
Aesthetic DNA:
Daylit Bright

Delphine Mousseau
Archetype Duo:
PASSIONATE + HERO
Style Power Codes:
Boss. Visionary. Cosmopolitan. Sensual.
Fabric Codes:
Sporty. Luxury. Magnetic.
Aesthetic DNA:
Moonlit Vivid

Marie Demont
Archetype Duo:
JESTER + HERO
Style Power Codes:
Diva. Warrior. Athlete. Sensual.
Fabric Codes:
Athletic. Sporty. Heritage. Magnetic.
Aesthetic DNA:
Daylit Bright > Rich Earthy

Lisa Maria Pippus’s Story-to-Wardrobe curated collection featuring 35 essential, on-brand items for a timeless, intentional wardrobe

The Story-to-Wardrobe
steps 2-6

Step 2: Style + Fabric Power Codes
Discover the socio-historical meanings behind your clothing and how they influence your modern choices. Choose your Style Power Codes and Fabric Codes to build a wardrobe that speaks your truth and feels authentic.

Step 3: Color Theory & Directions
Explore the science and psychology of color, linking hues to your Archetype Duo and style codes for confident, cohesive color choices.

Step 4: Color Palette Creation
Connect with natural color harmonies to create a personalized palette that enhances your natural features and supports your unique style.

Step 5: Proportion Harmony
Move beyond rigid rules of proportion to understand and harness your natural silhouette preferences using timeless design principles like the Golden Mean.

Step 6: Wardrobe building
Bring all your insights together to curate a cohesive, functional wardrobe of essential pieces that align with your identity and lifestyle—eliminam

Style anthropologist Natalia Lavrishna (@natlaurel) applies Lisa Maria Pippus’s Style Power Codes and Archetype Duo method in the Story-to-Wardrobe process.”

For Style Professionals

“Lisa's 12 Style Power Codes are pure genius!”

NATALIA LAVRISHNA
STYLE ANTHROPOLOGIST @natlaurel

Julia Bosch, CEO & Co-founder of Outfittery, expressing how Story-to-Wardrobe coaching helped her gain clarity and confidence in her wardrobe and teaching others

For Retail
Training

“I am so much clearer and more confident about my own wardrobe and how to educate others to build theirs!”

JULIA BOSCH
CEO & Co-founder Outfittery

University Of Applied Science Berlin Personal Branding + Design Fluency

Lisa’s course should be compulsory for every design student. I am now able to clearly articulate my own design language, needs and goals. Thank you!
Jorina Hansen,
Communication Design

I wish I had taken Lisa’s course much earlier in my studies. Her framework empowered us to explore the core ideals behind our work. Her fabulous way of cheering us on, pushed us to go deeper while always making us feel safe.
Florian Schmuck, Fashion Design

Lisa’s course was one of the most personally enriching classes I have taken in my studies. I highly recommend it to anyone in design.
Isabella Schneider
Communication Design

Aurélie Busson, luxury retailer and style coach, recommends Lisa Maria Pippus for mentorship in mastering personal style and coaching skills.

For Style Coach
Training

“Lisa’s framework helped me master my own style and become a confident style coach. I couldn’t have asked for a better teacher and mentor. Highly recommended!”

AURELIE BUSSON
STYLE COACH
Ex Louis Vuitton
Ex Hermes leather development

Testimonial from Marie Demont, VP Marketing, on how Lisa Maria Pippus’s Story-to-Wardrobe coaching strengthened her personal style and confidence

For Personal Brand
& Style

“Lisa's empowering coaching helped me more confidently affirm my personality through style. Thank you!”

MARIE DEMONT
VP Marketing | Transformative leader