Recognise and trust
your own sense
of taste.

Gain clarity about what belongs in your wardrobe.
And what not.

Start with THE FRAMEWORK

Start with The Story-to-Wardrobe Framework, a 6-step recorded
experience with guided workbooks
.

A woman with glasses and a headscarf shopping for clothes, standing next to a rack of colorful blazers and sweaters in a boutique or dressing room.

You were born with taste and style.
So where is the struggle?

We all share an instinctive awe for sunsets and starry skies, a universal beauty response shaped in the brain. Unlike our response to nature, style in clothing is highly personal. What moves you, your taste and style, is shaped by your background, environment and own unique personal story.

Taste isn’t given to you by trends or style experts. It is already within you waiting to be unlocked. Once you re-connect with the colors, lines, shapes and textures that move you, you can confidently trust in your inner expertise.

I can now use the power of consistent choices to express who I am so people get it.”

Archetype Duo Passionate & Hero

DELPHINE MOUSSEAU
Board member.
EX VP @Zalando
E-commerce Expert.

Start with the Story-to-Wardrobe Framework

Recorded.
Self-paced.
Workbooks included.

The Story-to-Wardrobe Framework is a six-step system that builds your design fluency from the inside out.

You start by discovering what genuinely draws you in, your values, energy and vision. From there, your story naturally translates into style choices, fabric, color, proportion, and wardrobe structure.

Together, these steps craft a sophisticated 35-item wardrobe that expresses your personal brand story with clarity and coherence.

Start with THE FRAMEWORK

Join THE STORY-TO-WARDROBE FRAMEWORK.

  • BECOME DESIGN FLUENT.

    Re-connect to your inborn beauty response so every wardrobe choice is aligned to your personal brand story. In 6 steps learn how to:

    1. value the energy of your unique brand story

    2. re-connect to your natural beauty response

    3. translate “YOU” into a beautiful curated wardrobe

    This work is for people who are ready to take responsibility for how they express themselves, curious about their inborn beauty response and willing to become their own stylist.

DIVE DEEPER WITH COACHING + TRAINING

  • COACHING FOR INDIVIDUALS

    Description:
    For individuals who want guided support applying the framework to their own wardrobe by reviewing outfits, style codes, fabric and color dna choices.

  • TRAINING FOR PROFESSIONALS

    Description:
    For style professionals who want to elevate their client experience with aesthetic intelligence, personal branding, style power codes and color dna theory.

"Lisa trained my eye to read aesthetics like an artist. Now my wardrobe narrative is focused, honest, and deeply expressive."

Archetype Duo
Rebel & Hero

LOLO DIEGO
Storyteller. Writer. Director. Actor on Netflix.

Meet Lisa Maria Pippus, neuro-aesthetic expert, personal brand coach, and founder of the Story to Wardrobe video learning framework.

Owning your personal style is a radical shift on 3 levels.

You stop believing experts what suits you and learn to trust your own taste as the reference point.

You stop equating liking with needing to buy and learn that beauty, like a sunset, naturally moves you, but personal style requires clear criteria, not spontaneous attraction.

You stop assuming style means tons of clothes and learn to curate an effortless 35-item wardrobe through intention, focus and alignment to your personal brand.

“Lisa’s wardrobe system is highly effective in analysing fashion collections and creating a wardrobe. Recommended!”

Archetype Duo
Sage & Hero

GEOFFROY LEFEBVRE
Ex CEO Yoox Net-a-Porter

Interview with Lisa Maria Pippus & Judith van der Vliet
on personal style, color theory & narrative wardrobe design

In this insightful interview with Judith van der Vliet of The Color Authority, Lisa Maria Pippus shares her expertise on personal style, color theory, and the innovative Story-to-Wardrobe framework.

Discover how narrative-driven design and understanding your unique beauty response can transform your wardrobe into a meaningful expression of identity and sustainability.