Become design fluent.
It’s the key to expressing your story brilliantly.
And crafting a fabulous 35-item wardrobe.
Trust your unique beauty response. Design fluency is the skill you need.
From neuro aesthetics we know that every human has an innate beauty response, a built-in recognition of what feels beautiful. Our response to sunsets, waves and a star-filled sky is universal.
But with human design such as clothing, interiors and art, we don’t respond universally but personally. Our cultural imprint and personal narrative shape what we find beautiful. Beauty originates not in the eye but in the brain of the beholder.
Because beauty begins in the brain, no one can choose for you. Not a stylist, trend forecaster or luxury brand.
Design fluency trains your eye to recognise and trust your unique beauty response and visual language.
Identifying what attracts you prevents you from believing others are experts on your taste. It stops you accumulating items you can’t combine and never wear. And ensures your choices come from clarity rather than being a marketing target.
That is why step 1 of the Story to Wardrobe framework identifies your inner beauty response through archetype language and imagery. Steps 2-6 translate your story into wardrobe through style, fabric, texture, colour, proportion.
Design fluency empowers you to choose skilfully, express truthfully and consume consciously. And to finally align your personal truth to visible expression through wardrobe.
“I can now use the power of consistent choices to express who I am so people get it.”
Archetype Duo Passionate & Hero
DELPHINE MOUSSEAU
Board member.
EX VP @Zalando
E-commerce Expert.
The benefits of the story-to-wardrobe framework
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The benefits of the story-to-wardrobe framework *
For creative individuals who want to identify their core story and finally express it visually.
For Style professionals who want to guide and elevate clients shop with story-based decisions.
Articulate your personal brand clearly
Defining your story gives you a precise foundation for all future choices.
It becomes your personal script—one that will translate directly into wardrobe decisions.
Become fluent in style, color, fabric codes
Design fluency strengthens your ability to recognize design principles, decode style language, and build a palette and proportions that align with your identity.
You turn your story into visible, coherent choices.
Craft a focused 35-item wardrobe
Wardrobe building integrates your narrative and design fluency, analyzing what you wear, what belongs, and what is missing.
A focused selection of 35 pieces supports the full spectrum of your life—with clarity, precision, and satisfaction
THE 3 WAYS TO LEARN
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Video Learning Series
A structured 6-step system to transform identity into style.
Step 1. Archetype Duo is the foundation of a coherent wardrobe.
Steps 2-6 progress into full design fluency: outfit symbolism, texture, color, palette, proportion and wardrobe building.
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Coaching + Training
Personalized guidance for creatives and professionals who want deeper integration of the method.
Review and analyse assignments, color palette, outfits to develop your mastery.
Certification available for professionals.
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Bespoke Wardrobe
The highest expression of story-led design.
A customized, narrative-driven wardrobe crafted around your personal brand needs. From 14,900 euro.
"Lisa trained my eye to read aesthetics like an artist. Now my wardrobe narrative is focused, honest, and deeply expressive."
Archetype Duo Rebel & Hero
LOLO DIEGO
Storyteller. Writer. Director. Actor on Netflix.
Liking vs wanting
We like beautiful things because they light up our neuro-aesthetic response.
But liking something doesn’t mean wanting to own it.
You can admire a sunset without wishing to take it home. You can stand before a painting and feel moved, then walk away. You can see a beautiful handbag, appreciate it and still choose not to buy it.
People confuse like and want. Marketing exploits that.
Design fluency teaches you to appreciate beauty deeply, especially clothing, without every moment of attraction becoming consumption.
The ability to admire and still walk away is what makes you selective.That is what a remarkable wardrobe and authentic personal style are truly built on.
