Where personal branding
meets neuro-aesthetic design.
Unlock your
beauty response
STORY-TO-WARDROBE step one.
Unlock the story that defines your design.
Video 1 — The Beauty Response
Length: 45 minutes
PDF: The Beauty Response (37 pages)
Understand the neuroscience behind why certain visuals move you, attract you, or feel “right,” and how this shapes every style choice you make.
Video 2 — Story Imagery
Length: 45 minutes
PDF: Story Imagery (23 pages)
Explore the visual world of the 12 archetypes and learn how color, line and shape symbolically reveal the emotional tone of your each persona.
Video 3 — Archetype Language
Length: 45 minutes
PDF: Archetype Language (92 pages)
Discover the language, energy and values that define each archetype. Shaping the language of your story.
Video 4 — Archetype Duo: Your Personal Narrative Homework
Length: 30 minutes
PDF: Archertype Duo( HW 26 pages)
PDF: Feelings Inventory
A guided process requiring approx. 5 hours to apply archetypes to your story narrative.
“Your story is the blueprint of your brand, style, fabric choices and color identity.
Until you unlock your archetype duo,
every wardrobe choice is a guess.”
Archetype Duo: The Foundation of Your Visual Identity
Archetype Duo reveals the two core archetypes most aligned with your personality, aesthetic preferences, and professional strengths.
Rooted in Carl Jung’s psychology, this unique framework uncovers the creative tension between your core values and how they visually and verbally express your inner story. T
his foundation serves as the compass you'll use to translate your story into design throughout the upcoming five steps of the Story to Wardrobe Framework.
Your story is your style blueprint.
Every coherent wardrobe begins with a coherent story. Your personal brand narrative is the source that shapes your color identity, style direction, and the design decisions that follow.
For creative leaders
& style professionals
who need to:
Understand Personal Branding
Discover how your archetype personas align colors, textures, shapes to craft a cohesive, authentic identity.
Deepen Design Fluency
Learn to use design elements and principles to analyze and elevate visual style choices.
Make Empowered Style Decisions
Build the confidence to create authentic wardrobes that genuinely represent you or your clients’ unique stories.
It’s your story. Dress the part.
Costume designers know how to translate identity into clothing.
How a millimeter in length, a shift in color or a change in fabric completely alters the message. That level of precision is available to you.
Archetype Duo is the interpretive lens that shapes every future design decision. The story filter and the narrative logic that informs your Style Power Codes, Fabric Codes, Color DNA and then wardrobe. When your design choices align to your story, your clothes express who you are.
Learn how story, language and imagery create cohesion and emotional impact.
Set the foundation for a wardrobe designed to express your story.